How to Use Metrics and KPIs to Model and Analyze BI Requirements

By: Strategic Services Team | July 18, 2019

If you’re involved in eliciting, modeling, analyzing, or consuming requirements for Business Intelligence (BI) projects, then this post is for you. Metrics and KPIs are among the primary techniques for anything related to Business Intelligence. If you can measure it, you can report on it. The “key” is picking the right metrics and KPIs. 

What Are Metrics and KPIs?

The official definition of this technique, according the International Institute of Business Analysis (IIBA®) is: “Metrics and key performance indicators measure the performance of solutions, solution components, and other matters of interest to stakeholders.” – BABOK® v3.0

Some further definitions include:

Metric: quantifiable levels to measure progress

Indicator: numerical measurement representing degree of progress toward:

  • Goal
  • Objective
  • Output
  • Activity
  • Further Output

KPI: metric used for strategic purposes

What Are the Elements of Metrics and KPIs?


  • Clear
  • Relevant
  • Economical
  • Adequate
  • Quantifiable
  • Trustworthy / Credible

Metrics: quantifiable


  • Reliable
  • Valid
  • Timely

Reporting: visual output

How Are Metrics and Key Performance Indicators Used?

  • To compare baseline metrics against current ones, to target difference in both relative and absolute terms
  • To identify credible trends
  • To visually and effectively represent and explain data
  • To inform business decisions

Example from:


Having good intelligence about a business or organization helps the organization run. It helps leaders identify trends so they can predict what might happen in the future. It helps companies improve their performance and manage their operations. Being able to get meaningful visuals based on accurate data can dramatically help companies make better business decisions.


You must trust the integrity of the data that drives your metrics and KPIs. If you have dirty data, you’ll have dirty results.

Getting data in the right place and properly related is a difficult job. Users of the data must also understand these relationships, or they could possibly misuse or misreport on something. Your data users need to be knowledgeable about what the data means.

Once you start measuring something, you start influencing people’s behavior. This is something you need to be aware of because it is human nature to start to “game the system”.

Operational and transactional data is about things that have already happened, and you can’t change history. However, you can use these numbers to anticipate the future so you can make informed plans based on insights you glean from the data.


Metrics and KPIs are important for most organizations to help them optimize and improve their business operations and make better business decisions. For it to work, though, the underlying data must have integrity and be trusted.

“IIBA Home.” IIBA | International Institute of Business
“PMI.” PMI | Project Management

Core's Strategic Services team of Project Managers, Scrum Masters, and Business Analysts provide mission-critical leadership to guide our clients' projects to success.

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