November 19, 2020

Seasoned Tech Marketer Joins Core BTS as CMO

Jeff Crow named as Chief Marketing Officer

INDIANAPOLIS – Core BTS, Inc. (Core), an award-winning IT solutions and managed services provider, has named Jeff Crow as its Chief Marketing Officer. An experienced tech marketer with over 25 years of experience, Crow joins Core in a full-time capacity after providing consultative services during the acquisition of Blue Chip Consulting Group

“I am pleased to permanently welcome Jeff to our organization,” said Paul Lidsky, CEO of Core BTS. “Jeff’s experience and proven track record will help us strengthen our position as an industry leader and increase our market share. I am confident that with Jeff at the helm of our marketing team, we will accelerate the evolution and expansion of our brand.” 

Crow will lead a results-oriented marketing organization with responsibility for go to market strategy execution, demand generation, and brand development and advocacy. 

”I am excited to join Core during this pivotal time in company history,” Crow said. “Core’s mission of partnering with clients to leverage technology that transforms their business and enables change is the foundation of an incredible brand story that is begging to be told.” 

In addition to his consulting work, Crow recently led marketing at Greensky, Inc. Previously, he served as Global CMO at PRGX, a leader in recovery audit and spend analytics services. Prior to PRGX, he served as the CMO at Earthlink where he led the repositioning of the brand that reinvigorated growth and ultimately contributed to the strategic sale of the company. He is an active industry contributor and an expert at brand strategy and product marketing, having served in senior leadership positions at several consumer-packaged goods companies including Central Garden & Pet, WIN Products, Inc., Coca-Cola, and Unilever.  

Crow holds an MBA from Duke University’s Fuqua School of Business and an undergraduate degree from The Wharton School at the University of Pennsylvania.  

About Core BTS 

Core BTS is an award-winning technology solution and managed service provider. Recognized for accelerating the adoption of digital technology to transform business, Core BTS delivers robust cloud, modern workplace, collaboration, security, and networking solutions to corporate and public-sector clients. In August 2018, Core was acquired by Tailwind Capital, a middle-market private equity firm focused on growth-oriented investments in targeted sectors within healthcare, business services and industrial services. Learn more at 

About Tailwind Capital 

Tailwind Capital is a middle market private equity firm focused on growth-oriented investments in targeted sectors within healthcare, technology and business services and industrial services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic investments. Since inception, Tailwind has managed $3.7 billion of committed equity capital, and has invested in 43 portfolio companies and over 120 add-on acquisitions.  


Kathryn Willse 

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