April 3, 2018

7 Ways to Solve Top Content Management Pain Points

Post by: Melanie Lenaghan

Many of our clients come to us because they have frustrations managing their website. Here are some of the most common pain points we hear:

  • Our CMS (content management system) is too complicated
  • I do not know HTML
  • I’m not sure how to manage SEO data
  • I don’t want to wait for our IT to have time to make update; I would like to do them myself
  • Custom websites are expensive
  • And the list goes on… 

Fortunately, they can all be solved with the right platform. We utilize Enterprise Content Management Systems (ECMS), such as Kentico, as the platform. These platforms offer many out-of-the-box features such as media/image management, multilingual content, online forms, SEO management, workflows, versioning and archiving, WYSIWYG Editor, and more.

We then have a team of developers that customize these features and additionally create fully custom pieces to meet your needs.

Here are 7 ways my team and I have custom-solved CMS pain points:

1. Responsive and Reusable Content Templates

Many times, the person entering content on the website doesn’t know HTML or CSS. Although it is great to know the basics, extensive knowledge is not needed to manage a website. We create responsive templates that serve as the backbone of the webpage. “Responsive” means the webpage automatically resizes to fit any device so your site can look great on a phone, tablet, or desktop.

We take snippets of your website’s design and create reusable pieces of content that you can simply drop on your page. Once you drop the snippet on the page you are then able to swap out text, links, and images with the editor interface. These snippets are also responsive. No HTML or CSS knowledge needed.

We use LESS or Sass preprocessors instead of basic CSS to set up the overall look and feel.  One of the benefits of LESS and Sass are the use of variables. By using variables, if you want to change the site’s primary color, you can change it one place instead of many.

2. Widget Availability

Widgets empower the end user to create dynamic content without technical knowledge. Widgets can be placed on a page to provide listings of the latest blogs or news, maps, site search, email subscription management, and much more. These widgets easily allow you to customize without getting a developer involved.

3. Search Engine Optimization (SEO) Management

It’s no surprise that many people are finding your website through a search engine like Google. SEO is so important in making sure your content is getting seen that you need to make sure your ECMS has an easy interface to enter page title, description, and keywords. Most include the option to automatically populate this data based on the page name or other fields. This makes SEO management almost hands-off if your page names are optimized for search.

Other available interface features that help your ranking are logical URLs, custom URL aliases, automatically generated XML sitemap according to the Google Sitemap format, and HTML code optimization.

4. Form Builder Tool

If your CMS is like ours, it will allow you to build online forms quickly and easily and add it to any page on your website. This tool also allows you to set up auto-respond emails and manage the data. We recommend stylizing the form elements to match your site’s look and feel so every new form you create will automatically will look great.

5. Media Library and Image Management

You can create media libraries to manage many files such as images, PDFs, videos, and more. A good ECMS will allow you to easily insert these files onto a webpage with the ability to add alt text or a link.

Within the media library you can edit images by resizing, rotating, cropping, or converting from one file type to another. This comes in handy when the content editor doesn’t have a Photoshop license or wants to make edits in the CMS.

6. Ability to Track, Manage, and Approve Content Through a Publishing Process

If the content editor doesn’t get the final say, then you need to allow for other steps to get the page published. We use a workflow tool to customize publishing processes for content.

7. Integrated Tools

If you use many different tools, you can often consolidate them into an ECMS that ties together e-commerce and online marketing solutions. This allows you to send targeted marketing emails based off an action a user took on your website. 


Managing a website shouldn’t be frustrating. With the right tools and the right partner, your life can become a lot less painful while your website becomes a successful marketing tool for your company. 

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